We start by thoroughly auditing your testing and analytics tools to ensure the data is accurate and reliable. Additionally, we take the time to understand your business, goals, and current processes for running tests, allowing us to build a tailored approach for your specific needs.

We hit the ground running with multiple tests, focusing on building momentum and driving velocity from the start. We also gather key stakeholders from across your organization to align testing objectives with broader business goals and ensure everyone is on the same page about the program’s direction and impact.

We’ll audit your testing and analytics tools to ensure we have reliable data. We also learn more about your business and the current procesWe craft innovative test concepts, leveraging UX design principles and consumer psychology to maximize the potential success of each experiment. These creative solutions are specifically tailored to improve user experience and drive better performance, ensuring every test is strategically aligned with optimizing conversions and achieving meaningful results.s for running tests.

We develop a detailed execution plan for each experiment, outlining specific metrics to measure and improve. This roadmap is focused on key revenue levers, such as customer acquisition, onboarding, engagement, retention, and monetization. By aligning each experiment with clear goals, we ensure that every test drives measurable improvements and contributes to overall business growth.

Leveraging insights from the CX maturity audit, prioritized hypotheses, and the overall customer experience vision, we create a strategic optimization roadmap. This roadmap is designed to guide targeted improvements across key areas, ensuring that each optimization effort aligns with long-term business goals and delivers measurable results.

From day one, we dive into testing, launching cycles of experiments, conducting thorough QA checks, and performing detailed post-test analysis. Results are shared in comprehensive experiment scorecards or through an experiment knowledge base that we help you establish. This approach ensures consistent improvement and transparency throughout the process, allowing you to track progress and outcomes effectively.

CRO plays a vital role for several reasons:

This systematic approach ensures more predictable, sustainable business growth.

A realistic conversion rate depends on factors such as your industry, product or service type, pricing, brand recognition, traffic sources, and user experience. There isn’t a universal benchmark, as it varies widely. The key is to focus on continuous improvement.

It’s also important to recognize that conversion rate is just one metric—higher conversions don’t always translate into more revenue. That’s why it’s essential to also track metrics like average order value (AOV), profit, and total revenue for a fuller picture of success.

Typically, A/B tests last for one to two business cycles, often 7, 14, or 21 days, depending on the specific test and client needs. The duration is customized based on factors like traffic and business context.

Before launching, we calculate the Minimum Detectable Effect (MDE), which determines the smallest measurable change with statistical significance—usually at a 95% confidence level. This ensures we have enough traffic and conversions for each variation to produce accurate, reliable results.

At 9 Catalyst, our goal is to ensure your customers are satisfied and deliver the highest possible return on your investment. We typically aim to generate 2-5 times the ROI from your investment in our services. Our track record speaks for itself, with clients seeing long-term ROI, even after working with us for over six years.

Nearly everything! We specialize in running experiments across various touchpoints, collaborating with your marketing and product teams. From testing web pages, landing pages, onboarding flows, and in-app experiences, we focus on key revenue metrics like customer acquisition, onboarding, engagement, retention, and monetization. These experiments are designed to drive exponential revenue growth. While the tools and metrics may vary across different areas, our approach to testing, learning, and optimizing remains consistent and results-driven.

At 9 Catalyst, conversion rate optimization isn’t just about conversions alone. Focusing only on conversions could inadvertently reduce average order value (AOV) or increase returns, impacting overall revenue and profit.

To ensure a holistic approach, we track multiple metrics alongside conversion rates, including AOV, customer lifetime value (CLTV), revenue per visitor, trial to paid ratio, average time spent and many more customised metrics based on your business model. This comprehensive tracking ensures that all aspects of performance are optimized for sustainable growth.

Conversion rate optimization (CRO) should always be an ongoing process, not a one-time effort. Continuous CRO ensures that your business keeps evolving, unlocking exponential revenue growth by consistently improving user experience and conversion metrics.

As markets and customer behaviors change, ongoing CRO helps you stay ahead of the competition and overcome any plateaus in growth. By pushing past your local maximum, you can continue to scale and achieve long-term success.

A hypothesis or an experiment is an testable assumption.

It typically follows a structure like: If we do [X], then we expect [this result] because [rationale based on research or data].

This format allows for measurable outcomes, ensuring that the hypothesis can be validated or refuted based on the experiment’s results.